Divide The Day

The Southern California quintet plays uncompromising hard rock with just the right mix of Sunset Strip attitude and cowboy swagger. Their forthcoming Universal Republic offering is an explosive concoction of riffs, hooks, grooves and gusto. Divide the Day have got the spark to light up an arena, and their sexy brand of hard rock is guaranteed to make asses shake. Joe describes the band's sound best. "It's western rock," he says. "We make music for cruising on your motorcycle or hanging at the bar. It's American, and it's real." Divide the Day officially began in 2001 where Joe and Billy bonded over a love for music, alcohol and women. In 2005, they signed a deal with Pluto Recordings and released their independent debut, Pretty Girls With Ugly Boys. At that point, they'd cultivated a large and faithful local following, playing anywhere and everywhere there was a stage. 2007 came, and the band hooked up with Maude, Brian and Adam rounding out the current lineup wherein Divide the Day was born. They entered the studio with Fred Archambault [Avenged Sevenfold, Alice Cooper, Deftones] to record Deadly Like the Snake. The self-released album hit the streets in 2008 to much fan ardor, and it also caught the attention of Universal Republic, which became the band's home later that year. Fred encouraged Divide the Day to push their sound forward. Joe explains, "Not a lot of bands play true rock n' roll anymore. We wanted to resurrect that Sunset Strip feel. Working with Fred helped us bring out the Hollywood vibe. He helped us grow up so we weren't just a band screaming in a garage. We phased out the hardcore elements from our sound. We want to make music people can shake there asses to." Divide the Day make dirty and danceable rock with a healthy dose of western grit. They hit the studio in early 2009 with producer Mark Needham [Fleetwood Mac, The Killers] to record their forthcoming fall offering. The Needham-produced "One Night Stand" hit radio in late April and swiftly began to scale the charts. It's an infectious anthem that illustrates Divide the Day's signature sound and attitude. The song's undeniable hook and racy lyrics are bound to make it a summer anthem. The band also has a bombastic live show because of years of touring. The road will be their home, and they couldn't be more prepared. Joe declares "We'll melt your face off live. Our live show is pretty wicked from start to finish. That fxxk-you attitude needs to come back to rock music. Not a lot of bands do it anymore. We want people to get that release. That's our mission." They'll most certainly accomplish that mission. Billy concludes, "It's about everyone having a good time. There's this Western cowboy feel to what we do. We're here to change things up, and we're going to do it our way. It's more of a lifestyle than a musical style." Spoken like true outlaws…